"Uh, what's copy again?"
Nope, you're not alone in wondering. That's the FAQ I get as a copywriter.
Welcome to where we talk—and experience— the magic of copy!
Copy That
In which we finally find out, once and for all, "What is a copywriter??!?"
Advanced Ads
In which we talk about the crucial questions that make an ad completely change...
Winning the Web
In which we go in-depth into websites, in a post that separates the men from the boys...
Entertaining Emails
In which we discover the P factor and explore how to use it to make any email sing....
Find your Why
In which a coffee is not really a coffee but just a means to a superhero you...
Copy Flop
In which we unwrap what can be truly be at the core of that marketing fail...
Questions, 1,2,3..
In which we take a look at the things you should be questioning and how that impacts your bottom line...
Design Time!
In which we tackle the age old question: "what comes first, copy or design?"
Tomatos or Tomahtos?
In which we see why the words a person chooses to use can make you look like you're in the know—or totally out of it...
Storytime
In which we explore when to use stories, when to use statistics, and which works better...
Data Shmata
In which we take a look at how to get feedback from our readers—through unraveling the data....
2-Day Magic
In which we take a look at how incredible things happen fast, along with a peek behind the copy scenes...
Back Stage
In which we peel back the curtain on a completed, polished brochure to discover what exactly went into it...
Not-so-Secret Identity
In which we have some Adar fun applying brand personality theory to the Purim characters...
AI's Boss
In which we highlight the creative genius who can make your writing either truly effective or seriously flawed...
Pre-Writing
In which we take a good look at what makes good marketing writing GREAT, and it has nothing to do with grammar skills...
Give Me Attitude!
In which we talk about why it's a great idea to give yourself attitude, often...
Junk Mail
In which we think deeper about what makes papers into junk mail, and how you can avoid that for your org...
Off Taste?
In which we talk about why developing a sophisticated pallete is helpful, across baking and copy...
Countdown
In which we say farewell to a much beloved powerhouse as it sunsets...
One Reader
In which we find out why we can't just talk to everyone and what that does for your business...
Brochure Breakdown
In which we figure out when to use a brochure and why...
Rad Research
In which we explore what research changes—and why that matters...
Skip the Spam
In which we discover how to skip the black hole of the spam and promotions folder...
Show and Tell
In which we realize what an NPO audience really needs to see to build trust...
Copy Journey
In which we trace how I got here and what that means for you...
See me
In which we explore the handy tips and tricks to make your message actually be seen...
Simply Put
In which we talk about why you shouldn't assume your audience is as smart as you are...
Easy Ask
In which we explore how it might now always be the user's fault and when you ask for too much, you get nothing....
May the Clearest Win
In which we explore how people pick which service or product to use, and why you may fall short...
Two Way Convo
In which we discuss how to get the conversation going, and when you need to get that feedback....
Thankers Keepers
In which we give away state secrets of how to triple your retention rate without spending another penny...
You-Awareness
In which we discard self-awareness for you-awareness to get to the starting line...
Burning Bridges
In which we speak about some simple ways you may be acting like a pyromaniac right now....
Feel, Do
In which we look at an ad series that is not made up of catchy phrases and see why it works...
Inbox
In which we flip through a brochure that made its way to over 13,000 households and see what made it so effective...
Going... Gone!
In which we find out why sometimes, it's a good idea to not have enough, as long as you are making a legitimate claim....
Target!
In which we realize how you can't hit a target that is not there....
Strategy First
In which we explore why "wasting" money first to check out your great idea is great idea...
Howdy
Time to get reaquainted!
Shrink Down to Stand Out
In which we see how you can showcase numbers... or make that number STAND OUT.
