The Work

High-impact copywriting for ambitious organizations.

Websites, brochures, pitch decks, emails, and course launches that get results. Want to see something else? Reach out for more.

Websites

Maor

Background

Maor creates free video content featuring lessons from the Lubavitcher Rebbe, aimed at both adults and children. Previously distributed via WhatsApp, Maor sought better control over their high-quality content by launching their own website.

Process

→In-depth discovery: brand analysis, target audience research, competitor assessment, and website analytics.
→Complete redesign with each page optimized for a specific goal.
→Compelling birthday dedication packages as a path to Maor's paid membership tiers, with carefully developed structure and incentives.
→Close collaboration with international designers, prioritizing user experience from interface to forms.

Results

Maor now boasts a thriving online presence with a user-friendly website. Their exceptional content is showcased effectively, attracting new users and making it easy for existing members to access their favorite resources.

"Having our website changed the way we deliver our product to people"

Alte is creative and devoted. She definitely cares about my organization and what we do. She sticks to timelines and gets creative, successful work out quickly. After working with her on a small project, I was so blown away that I rehired her to completely revamp my website. Her knowledge of the customer web experience is thorough.

Rabbi Chanoch Chaskind — maor.org

Brochures

Pocono Kosher

Background

Pocono Kosher is a catering service with beautiful grounds and exceptional hosting capabilities. They sought to increase bookings for mid-size retreats during a lull in demand.

Process

→Discovery session pinpointed ideal communities that would benefit from Pocono Kosher's convenient location and superior service.
→Interviewed past clients to uncover the key benefits that attracted them — informing the messaging in the new brochure.
→A six-sided brochure was crafted, undergoing thorough wireframing and review. A talented designer then created a visually appealing final product.

Results

The brochure was strategically mailed to targeted homes, leading to a successful increase in bookings within a new community.

"A powerful piece — expertly crafted"

Your copywriting was a powerful piece — expertly crafted and delivered exactly what I needed. I'm so grateful for your work, and the results speak for themselves!

Rabbi Benny Rapoport — Pocono Kosher Founder

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Magazines

The Hebron Fund

Background

The Hebron Fund maintains a mail relationship with many subscribers. Yet, their last print magazine was over 15 years ago.

Process

→In-depth discovery: brand goals, content pillars, style preferences.
→Creating the page spreads and content.
→Interviewing and crafting all articles.
→Inputting conversion elements and ads.
→Overseeing design to bring out the messaging.

Results

The first magazine went out to over a few thousand people.

"This is a perfect blend of all the angles we want to hit!"

Dan Rosenstein — Executive Director, The Hebron Fund

Pitch Decks

Bais Rivkah Seminary Building Campaign

Background

Bais Rivkah Seminary, a renowned girls' seminary in Crown Heights, Brooklyn, is expanding its campus to increase capacity and broaden its impact within the worldwide Chabad-Lubavitch community. A fundraising campaign was launched to support this ambitious project.

Process

→Centered the fundraising strategy on celebrating the extraordinary accomplishments of Bais Rivkah alumnae. Powerful interviews transformed into compelling case studies.
→Donor research uncovered a strong interest in quantifiable outcomes. Included research highlighting the long-term impact of Jewish education.
→Collaborative process between copywriter and designer resulted in a visually striking, impactful pitch deck.

Results

The pitch deck is actively being used to secure funding for this vital project. By highlighting the proven success of alumnae and their lasting contributions, the deck effectively supports the seminary's mission and expansion.

"It creates a strong impression of our project's significance"

This pitch deck has been a powerful tool for me. I've used it successfully to secure funding from individuals and foundations. It creates a strong impression of our project's significance and potential impact, which is crucial for convincing people to invest.

Yossi Kahana — Director of Seminary Development

Email Series

Lubavitch of Bucks County

Background

Lubavitch of Bucks County is a Jewish organization in Newtown, Pennsylvania that creates a welcoming and inclusive environment for all Jews in Bucks County. They sought to re-engage their community with Rosh Hashanah services after a period of reduced in-person activity due to COVID-19.

Process

→A detailed questionnaire provided valuable insights into community interests, communication preferences, and overall marketing effectiveness.
→A three-email series was crafted using engaging storytelling, highlighting the human element, while incorporating best practices and a clear funnel structure.
→A video walkthrough clarified the themes and goals of the email series. A round of revisions ensured the final product aligned with the strategy.

Results

The email series achieved a 36.9% open rate, significantly exceeding the average open rate for the industry. A clear win for understanding the community and using a human-centered approach.

"I felt confident I was sending out something that resonated"

Before working with Alte, I struggled to find creative ways to engage with my community. Alte completely exceeded my expectations. Her video walkthroughs were invaluable and her first email draft was so exceptional. If you want emails that spark interest, communicate your message effectively, and have a creative edge, I highly recommend Alte.

Rabbi Aryeh Weinstien — Chabad Bucks County

Course Launch

Undefeated

Background

Turbulent times lead to big questions, and the war that broke out in Gaza raised plenty of them. Rabbi Rapoport, a Chabad shliach, wanted to educate his community — and give shluchim the tools to educate theirs — with a comprehensive, source-based course defending Israel's position.

Process

→In-depth discovery: understanding why a shliach may need this course and what transformation will happen in their community.
→Named the course and created the tagline, establishing a course identity.
→A compelling course sales page was crafted to showcase the transformation that can happen through this course.
→Passionate emails and strong social media blurbs created to evoke feelings and commitment to the cause.
→Working closely with designers, created a strong visual identity to show the spirit of 'Undefeated'.

Results

The course launch made waves, sparking conversation in many communities and filling several cohorts.

"It went from a vague vision to actual clarity"

I can't believe what was accomplished; it was like the power of a nuclear explosion. It went from a vague vision to actual clarity, fleshed out with specific wording, a breakdown in content, and a presentation. I cannot recommend Alte highly enough. I'm blown away.

Rabbi Benny Rapoport — undefeated.info

Words that boost your impact — so you can stop struggling to find them.

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