Before you spend a dollar on copy, know exactly what will work, and why.

Before

A nonprofit set their sights on a $500M campaign anchored to their community, and needed to know if it was realistic before committing time, money and donor goodwill to launching it.

Process

We spoke directly to existing and prospective donors, researched local giving capacity and historical campaign performance, and surfaced the pros, the cons, and the observations the leadership team couldn't see from the inside.

Result

The campaign could work, with some directional pivots. With all of the real data in front of them, they were able to assess the right first move, so the next dollar spent was a confident one.

Before

A nonprofit hitting 50 years needed more than a celebration. They needed to reactivate a community that had drifted and turn a milestone into momentum.

Process

We researched the organization's core pillars, sent a survey to the wider community, and interviewed live supporters to hear what the anniversary actually meant to them.

Result

A list of selling points and a 5-level engagement plan that turned the anniversary into a year-long reactivation campaign. The launch event — the Yud-Tes Kislev gathering — drew 320 attendees (up from 180 the year before, a 78% lift). 175 signed up on the spot to become Ambassadors of Light, taking on 8 active missions. A live pipeline of warm contacts to follow up with for the rest of the campaign.